Refinitiv (then Thomson Reuters) had a content estate sprawling across 260+ tools and ingestion paths. Different feeds, different schemas, different teams, the same downstream user trying to find a single number on their terminal. Cloud migration was the obvious enabler — but the harder question was content operations. Manual content specialists were the bottleneck on every new attribute, every new market, every new language pair.
The product opportunity wasn't "move to AWS". It was "redesign the operating model so the platform scales when the markets do". That meant pairing the cloud platform build with an ML/NLP content automation programme — and proving institutional users got the same data quality they were paying for.